Google Search Console, often abbreviated as SC or GSC and formerly known as Google Webmaster Tools, is a tool created by Google that provides webmasters with important information about their website and how it appears in the search results. Recently, Google released a new version that replaces the old Search Console platform. Through SC, you’re […]
Google Tag Manager, often abbreviated as GTM or just called Tag Manager, is a tag management system created by Google to manage scripts and pixels used for tracking and analytics on websites without having to modify the code. The main advantage of using Tag Manager is that you can easily add, remove, or modify tracking […]
Google Analytics, often abbreviated as GA, is a web analytics service provided by Google that tracks and reports how users interact with your website. The business intelligence GA provides allows marketers to gain a deeper understanding of a website’s users, and more importantly, their online customers. With this data, marketers can build reports and make […]