In the increasingly competitive realm of organic content marketing, it’s crucial for success to commit to the long term and make a robust plan. Adding half decent, semi-relevant content to your website, every other week might have cut it with Google in the past. But now, if you’re serious about rising through the rankings organically, […]
Once upon a time, copywriting was all about drafting short, clever content that would grab consumers’ attention in the time it took them to leaf through a magazine or sort through their junk mail. Today, with everyone who gets it having a website and/or social media accounts, there is a myriad of platforms to get your message […]
Thanks to advances in smartphone technology, we all have video players in our pockets. Whether you are sharing an impactful story or quality information, providing perspective videos has become an ideal way to communicate with audiences at scale. However, if your medical practice is investing in video communications, it can be challenging to figure out […]