Social media has changed the way to do business. By being active on Facebook, you have a platform where you can market your goods or services, address questions and concerns posted by clients, thank them for stellar reviews, and track readership and engagement. But, is there a specific time that’s ideal to schedule posts? Does […]
The World Wide Web has become a cooking pot of information. That’s why it’s important that users are able to find what they need easily. But, not every user digests information the same. Those who are visually impaired use voice readers to listen to the content on the page. This — among other reasons — […]
When it comes to understanding your audience, one of the best ways is to look at the numbers. How many people are visiting your website? How many people are opening your emails? This information gives you valuable data that you can use to make informed decisions that will bring value to your business. But, how […]
Think about your website for a minute. When a visitor wants to engage with your business, what digital options do they have — and more importantly, what happens after they exercise those options? For the vast majority of sites out there, the answer to the first question is to submit a contact form. The answer […]
Did you know that every $1 spent in Google Adwords produces — on average — $2 in revenue? In some cases of PPC campaigns, we’ve seen proven gains of 200% to well over 1,000% return on clients’ investments. The only other marketing that comes close to the same return on investment is email campaigns. But, […]
Editor’s Note: This article was originally featured in EDGE Magazine, a publication featuring entrepreneurs and business professionals collectively collaborating to empower and support like-minded professionals. With the constant focus on growth in business, it’s easy to become so fixated on increasing revenue that you overlook the internal changes that need to occur to support that […]
Editor’s Note: This post was originally published on Home Business Magazine, a leading publication featuring news, issues and best practices to help start-ups succeed in a home-based business. Follow the publication to stay in the know about the latest in industry news, opinion and analysis. There’s never been a better time to be an entrepreneur. There’s also never been a […]
The internet is the first place people go when they are looking for services. Having a website that is optimized, signals to search engines, like Google, that you’re a business worth being found. It is your 24/7 salesperson and though it can be an investment, it’s definitely one of the most powerful marketing tools your […]