Welcome to the Healthcare CEO podcast. Join us as Daniel Fernandez, healthcare leader and Patient Experience advocate, leads dynamic one-on-one discussions with healthcare executives, consultants, and other industry experts. Listen in as they share actionable insights and unique perspectives in the day in the life of a healthcare CEO. *The following is a transcription from […]
It’s no surprise that people are on their phones now more than ever — so if your website isn’t mobile-friendly, you’re likely missing out on a majority of your target audience. But outside of that, there are a surprising number of compelling reasons to update your website if it’s not mobile-friendly. On this blog, we’ll go over […]
After 2020, the world will always have a new time reference. Before COVID-19 and after COVID-19. And while it’s always been challenging to schedule work meetings that are convenient for everyone, the new reality has made working remotely the norm — bringing with it the additional challenge of having to schedule a conference with co-workers […]
If you’ve ever worked with a marketing agency, then you know that with the territory comes a myriad of terms that you’re familiar with, but may not completely understand. You’ve heard that SEO is important for your website, but what is it, exactly? That’s why it’s important to familiarize yourself with these terms so that […]
Logos are one of the first things a company should create. It’s what their target audience will use to associate with their products or services, how they’ll recognize their brand, and what sets them apart from the competition. Recently, our design expert and Art Director, Holly Mullinax, answered five tough questions regarding typography in relation […]
When you think about your healthcare practice’s digital marketing efforts, social media, paid search/organic search, and blogging are probably top of mind. If it’s not already, review management should also be a top item on your digital marketing priorities list. This is because reviews are an integral part of your healthcare practice’s marketing efforts. The […]
Technology advances, new marketing platforms pop up and outdated platforms die out, internal and external strategies adapt and change, but the basic building blocks of brand awareness will always hold true. When it comes to creating powerful brand awareness, it’s all about your foundational communication strategy. So, how do you create brand awareness that really […]
HIPAA, OSHA, SOX, PCI – almost every industry has some form of data or physical protection policy. And, it’s for a good reason. These policies are in place to defend people and their rights to share — or not share — information. But, what about online? How is your data protected, and what are your […]
What is SEO? SEO stands for search engine optimization and is the process of optimizing a website to increase its position in the search engine result pages (SERPs) to increase organic traffic. SEOs do not manipulate Google, they manipulate websites in a way that exposes value to search engines. SEO Basics & Best Practices SEO […]