The challenge of a global pandemic like Covid-19 has impacted most in-person businesses, but perhaps one of the most surprising impacts has been in the patient experience arena. People around the country have reported being fearful of visiting their local healthcare practice because of the perception of a higher risk of infection in a medical […]
Thought Leadership Defined The phrase Thought Leadership started out as a very specific ideology. And like most idioms and plenty of simple words, the term has become diluted. True thought leadership is more than just having years of industry experience. It’s certainly more than gaining some fleeting media attention. Thought leadership is built upon every day through […]
One of the keys to successfully branding your business is making sure that the messaging and images used by your brand remain similar in tone and appearance across the board. This same idea extends to your website, client/patient-facing communications, and social media. While it can be easy to see how social posts can impact your […]
Every exec at some point in their career has been sold to by both PR and marketing firms, but what’s the difference — and do they really have to be separated into different disciplines? Furthermore if they can be combined, does PR now have a permanent place at the marketing and communications table? Is PR […]
Search Engine Optimization (SEO) is always a competition. If your website isn’t ranking for the keywords you want it to, then you’re constantly implementing new tactics and strategies to improve your rankings. If you are rank one, you’re constantly monitoring improvements made by the sites rank two and three to make sure they don’t overtake […]
While it may seem like the easier choice to avoid responding to a negative review, it’s not the smarter choice. Negative reviews have just as much power as positive reviews — if not more — on how consumers interact with your business. When you receive a negative review, a response is required. It is a […]
For anyone who has ever written a paper, you know how difficult it can be to find the right words for what you’re wanting to say. The same can be said with other mediums as well — such as digital copywriting. And, when it comes to converting leads, the pressure to say the right thing […]
With Google being the most popular search engine (by far), accounting for nearly 2/3 of searches (over 3.5 billion globally per day), chances are you would consider yourself to be familiar with it. Yet, there is so much more going on than meets the eye. Behind every search are real-time auctions for search result positioning […]
If your marketing seems to have come to a stall and you’re seeing less new patients walk through your doors, you’re probably looking for every tip that can turn the tides. You’ve read every article possible on upcoming online marketing trends, and while you have a strong online marketing plan developed, you aren’t sure if […]
What is a logo? A logo is the visual embodiment of a brand and can quickly tell your customers who you are and what you do. A well designed logo can distinguish your business from your competitors while fostering brand recognition and customer loyalty. What isn’t a logo? A logo is not art. While aesthetics […]