In 2020, having a mobile-friendly website is the cost of having a presence online. Without one, you’re simply not reaching your audience, and potential customers are turning elsewhere to find what they’re looking for. As each year goes by, people are becoming more comfortable making complex decisions and purchases on their mobile devices, shrinking the […]
Once upon a time, people would go to work, perform their duties, clock out, and go home. It was a very clear-cut dynamic that lasted through the ages; an accepted fact of life. No one really ever stopped to question the way things were done, simply because that’s the way they’d always been done. But […]
You check them without even thinking about them. You read them — or not. You trash them, forward them, and save them. They’re emails, and whether you think about them or not, they play a significant role in your day. From communicating with your teams internally to connecting and sharing information with vendors and colleagues, […]
Think about the last time you enjoyed a great experience as a customer. Now think about a time you encountered a bad customer experience. How did both interactions make you feel? Given the choice, which of the two businesses would you support and return to and which would you avoid? Which would you recommend to […]