If communication was key before now, then communication is now mission critical for healthcare practices to instill patient and caregiver confidence in 2022. Having a clear and consistent internal and external communication strategy has always been vitally important for a growing practice wanting to scale. The pandemic has not only caused collective fear, but skepticism […]
Healthcare workers are true heroes. They attend to injuries and treat diseases. They make life more comfortable and design viable treatment plans. They save lives. But despite all their training, specialized skills, and the ability to go long hours without sleep, they’re still human. And, during times of COVID, they’ve been working around the clock for practically […]
Running your own medical practice is likely one of the biggest enterprises of your life. Your life revolves around it. You provide patient care, network, and invest in marketing. You may have renovated your facilities to make them look welcoming and to provide innovation that offers high-quality, more efficient treatment. It’s your nest egg. Your pride and […]
Throughout the past year, healthcare organizations across the world were required to pivot their practices to fit the new normal From creating new or improved digital processes, managing in-person appointments, changes to staff, and more, all of which ultimately affect the patient experience. We’ve previously covered what patient experience is and why it’s important. Now, […]
Up until relatively recently — say, maybe a handful of years ago — it was acceptable for some to bypass digital marketing. After all, having decades of experience under your belt and an established client base is good enough in some circles. That is, until COVID came along and threw everything that was once certain […]
Once upon a time, people would go to work, perform their duties, clock out, and go home. It was a very clear-cut dynamic that lasted through the ages; an accepted fact of life. No one really ever stopped to question the way things were done, simply because that’s the way they’d always been done. But […]
When it comes to making announcements about your business, you want to go big — you want to reach your target market, create a buzz and excitement about your products or services, and leave people wanting to find out more. But in this day and age when there are so many platforms, it can be […]
How long are you willing to wait for something? In the age of instant gratification, you can order food, schedule an appointment, or do a video conference with someone on the other side of the world within minutes. Everything is quick — and if it isn’t, you lose interest and move on to something else. The same […]
If you’ve ever worked with a marketing agency, then you know that with the territory comes a myriad of terms that you’re familiar with, but may not completely understand. You’ve heard that SEO is important for your website, but what is it, exactly? That’s why it’s important to familiarize yourself with these terms so that […]
The internet is the first place people go when they are looking for services. Having a website that is optimized, signals to search engines, like Google, that you’re a business worth being found. It is your 24/7 salesperson and though it can be an investment, it’s definitely one of the most powerful marketing tools your […]