Crafting Content For Your Target Audience

Crafting Content For Your Target Audience 

Once upon a time, copywriting was all about drafting short, clever content that would grab consumers’ attention in the time it took them to leaf through a magazine or sort through their junk mail. Today, with everyone who gets it having a website and/or social media accounts, there is a myriad of platforms to get your message […]

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Demythifying Design Terms

Demythifying Design Terms

Jargon is used in almost every single industry. The word negative typically means that something is bad, but in the medical industry it means something — or someone — is normal. In the design world, there are a variety of words that sound like they have different meanings — bleed, wireframes, indicia. Ever wonder what all those […]

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Why Grammar Matters

Why Grammar Matters

It is a truth universally acknowledged that whenever someone insists on proper grammar, someone else will inevitably refer to them as the grammar police or a grammar nazi. Some may prefer to take a passive-aggressive approach – like waiting a few days, then posting an article on social media about how people who like to […]

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