Once upon a time, copywriting was all about drafting short, clever content that would grab consumers’ attention in the time it took them to leaf through a magazine or sort through their junk mail. Today, with everyone who gets it having a website and/or social media accounts, there is a myriad of platforms to get your message […]
Jargon is used in almost every single industry. The word negative typically means that something is bad, but in the medical industry it means something — or someone — is normal. In the design world, there are a variety of words that sound like they have different meanings — bleed, wireframes, indicia. Ever wonder what all those […]
It is a truth universally acknowledged that whenever someone insists on proper grammar, someone else will inevitably refer to them as the grammar police or a grammar nazi. Some may prefer to take a passive-aggressive approach – like waiting a few days, then posting an article on social media about how people who like to […]