Marketing is so much more than a means to getting consumers to buy your product or service. From branding to strategizing and everything in between, marketing plays a significant role in your business. That’s why having a marketing manager to assist or captain your marketing initiatives is integral. But, what does a marketing manager do? […]
In today’s day and age, people are used to instant gratification. Packages are delivered overnight — or within a two-day timeframe at the most. Groceries can be delivered right to your doorstep. Need a date? Swipe right or left, depending on what you’re looking for in a potential match. And, when it comes to healthcare, […]
What is a logo? A logo is the visual embodiment of a brand and can quickly tell your customers who you are and what you do. A well designed logo can distinguish your business from your competitors while fostering brand recognition and customer loyalty. What isn’t a logo? A logo is not art. While aesthetics […]
It’s no surprise that people are on their phones now more than ever — so if your website isn’t mobile-friendly, you’re likely missing out on a majority of your target audience. But outside of that, there are a surprising number of compelling reasons to update your website if it’s not mobile-friendly. In this blog, we’ll go […]
Logos are one of the first things a company should create. It’s what their target audience will use to associate with their products or services, how they’ll recognize their brand, and what sets them apart from the competition. Recently, our design expert and Art Director, Holly Mullinax, answered five tough questions regarding typography in relation […]
In the increasingly competitive realm of organic content marketing, it’s crucial for success to commit to the long term and make a robust plan. Adding half decent, semi-relevant content to your website, every other week might have cut it with Google in the past. But now, if you’re serious about rising through the rankings organically, […]