Did you know it costs five times as much to capture a new customer as it does to keep an existing one? That’s right, you heard me correctly. It’s stupid expensive to capture new customers so what do you do? Where do you invest your time and resources at a time when everyone is being […]
Harry Truman once said, “The only thing new in the world is the history you don’t know.” While the COVID-19 crisis we’re all experiencing is certainly unprecedented, we’ve experienced a crisis before. In fact, we’ve experienced several throughout history and there are lessons to be learned from each of them. Here are a few notable […]
“If you fail to plan, you are planning to fail” – Benjamin Franklin Chances are, the sheer thought of creating a marketing and advertising plan brings about instant heart palpitations. This means you’ll be expected to whip out your crystal ball once again and make predictive decisions that directly impact the success of your organization. […]