social media best practices

Social Media Best Practices

When it comes to digital marketing, SEO, PPC, and content marketing are crucial parts of your strategy. However, don’t forget about the power of social media. These platforms can have a profound impact on your brand’s success. But, what does it take to be successful using them? Understanding social media best practices is the first […]


Social Media in Healthcare Marketing Strategy

Social media has long kept people connected and entertained. But, from a marketing perspective, it’s capable of much more than that. Social media is a powerful marketing tool that businesses use to spread awareness about their brands, find new clientele, build their reputations, help their communities, and more. If your healthcare organization isn’t using social […]

Why You Should Respond to Negative Reviews

3 Reasons Why You Should Respond to Negative Reviews

While it may seem like the easier choice to avoid responding to a negative review, it’s not the smarter choice. Negative reviews have just as much power as positive reviews — if not more — on how consumers interact with your business. When you receive a negative review, a response is required. It is a […]

Responding to Reviews

The Ultimate Guide to Responding to Reviews

When you think about your healthcare practice’s digital marketing efforts, social media, paid search/organic search, and blogging are probably top of mind. If it’s not already, review management should also be a top item on your digital marketing priorities list. This is because reviews are an integral part of your healthcare practice’s marketing efforts. The […]

Optimizing Content for WordPress

Content Optimization for WordPress Sites

Does this sound familiar? You’ve spent countless hours creating, designing and writing content for your website. Based on your research, you have proof people are searching for the topics you’ve created content for — and you know you have a chance to rank higher for that content. Yet, time and time again your carefully crafted […]

Why Email Marketing Should Be Part of Your 2020 Digital Marketing Plan

Why Email Marketing Should Be Part of Your Marketing Plan in 2022

When you think about your digital marketing efforts, search and social media are probably among the first tools that come to mind. While the importance of these tools is undeniable, there’s another tool that offers immense value to your digital marketing strategy: email marketing. What is Email Marketing? Email marketing is so much more than just getting […]