SEO Basics

The Beginner’s Guide to SEO Basics

What is SEO? SEO stands for search engine optimization and is the process of optimizing a website to increase its position in the search engine result pages (SERPs) to increase organic traffic. SEOs do not manipulate Google, they manipulate websites in a way that exposes value to search engines. SEO Basics & Best Practices in […]

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SEO Competitor Analysis

Guide to SEO Competitor Analysis

Search Engine Optimization (SEO) is always a competition. If your website isn’t ranking for the keywords you want it to, then you’re constantly implementing new tactics and strategies to improve your rankings. If you are rank one, you’re constantly monitoring improvements made by the sites rank two and three to make sure they don’t overtake […]

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How to Redesign a Website Without Losing SEO

How to Redesign a Website Without Losing SEO

Sometimes, it’s unavoidable, you have to redesign your website. After all, your website is commonly the first thing people learn about your product(s)/service(s). That’s why every redesign project has one thing in common. Whether you’re rebranding, becoming more mobile-friendly, updating the look and feel, or changing your CMS, the goal is to improve the existing […]

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Google My Business

What is Google My Business (GMB)?

Google My Business, often abbreviated as GMB, is a free service provided by Google that allows business owners to claim their Google Maps listings so that they have more control over what information displays in the search results for their business listings. Any Google user can submit edits to your business listing on Google and […]

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What is Google Search Console

What is Google Search Console?

Google Search Console, often abbreviated as SC or GSC and formerly known as Google Webmaster Tools, is a tool created by Google that provides webmasters with important information about their website and how it appears in the search results. Recently, Google released a new version that replaces the old Search Console platform. Through SC, you’re […]

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What is Google Tag Manager

What is Google Tag Manager (GTM)?

Google Tag Manager, often abbreviated as GTM or just called Tag Manager, is a tag management system created by Google to manage scripts and pixels used for tracking and analytics on websites without having to modify the code. The main advantage of using Tag Manager is that you can easily add, remove, or modify tracking […]

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What is Google Analytics

What is Google Analytics?

Google analytics, often abbreviated as GA, is a web analytics service provided by Google that tracks and reports how users interact with your website. The business intelligence GA provides allows marketers to gain a deeper understanding of a website’s users, and more importantly, their online customers. With this data, marketers can build reports and make […]

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Common SEO Scams

Common SEO Scams

More than 70% of businesses are pitched Search Engine Optimization (SEO) services at least once per week. So as a business owner, how do you know whom to hire when the market is so seemingly flooded? Or is it? The 11 Most Common SEO Scams Unfortunately, many of these pitches are scams. Fortunately, there are […]

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How to Perform a Quick SEO Audit Using Screaming Frog

How to Perform a Quick SEO Audit Using Screaming Frog

You can spend hours upon hours identifying all the problems or areas for improvement for a website, but I’m going to go over how to perform a quick 15 minute SEO Audit for small to medium websites. I’ve performed hundreds of SEO audits for friends, clients, and family. From this experience, I’ve learned that there […]

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