Facebook ads provide a massive amount of data to the user. You can monitor your results in real-time, compare the effectiveness of different demographics, or quickly determine which platform gets you the most cost-effective exposure. You are given vast amounts of resources to enhance the quality of your ad campaign, but there is one thing […]
One of the keys to successfully branding your business is making sure that the messaging and images used by your brand remain similar in tone and appearance across the board. This same idea extends to your website, client/patient-facing communications, and social media. While it can be easy to see how social posts can impact your […]
Social media has changed the way to do business. By being active on Facebook, you have a platform where you can market your goods or services, address questions and concerns posted by clients, thank them for stellar reviews, and track readership and engagement. But, is there a specific time that’s ideal to schedule posts? Does […]
The World Wide Web has become a cooking pot of information. That’s why it’s important that users are able to find what they need easily. But, not every user digests information the same. Those who are visually impaired use voice readers to listen to the content on the page. This — among other reasons — […]
Most trends come and go, but there are some trends that change the Internet forever. For instance, the introduction of front-facing cameras created the selfie, the harlem shake introduced the participation in Internet challenges, Netflix releasing the first season of House of Cards marked the beginning of binge-watching and the vine app led to the […]
Thanks to advances in smartphone technology, we all have video players in our pockets. Whether you are sharing an impactful story or quality information, providing perspective videos has become an ideal way to communicate with audiences at scale. However, if your medical practice is investing in video communications, it can be challenging to figure out […]