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Facebook Ads Tips

Facebook Advertising Tips to Make Your Ads Stand Out

Facebook ads provide a massive amount of data to the user. You can monitor your results in real-time, compare the effectiveness of different demographics, or quickly determine which platform gets you the most cost-effective exposure. You are given vast amounts of resources to enhance the quality of your ad campaign, but there is one thing […]

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Waiting Room Ideas

Waiting Room Ideas to Improve Patient Experience

If you’ve been following along, you know that the patient experience is what patients encounter throughout every aspect, touchpoint, and interaction of their healthcare journey. From the moment someone first hears about your brand — whether from your website, a paid ad, or an organic social post — their healthcare journey and experience begins. Yet, knowing […]

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Healthcare Recruitment Strategies

Healthcare Recruitment Strategies

The hiring process today looks entirely different than it did 10 years ago. Even processes that were created two years ago now need refinement. With the average cost per hire exceeding $4,000, you can’t afford to rely on the hiring tactics of yesterday to get you the quality candidates of today. That’s why it’s crucial to look […]

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How to Respond to Negative Patient Reviews Online

How to Respond to Negative Patient Reviews Online

Whoever said there’s no such thing as bad publicity clearly lived before the advent of online reviews. Taking criticism from others is difficult enough when it’s done in private and comes from people who have your best interests at heart. But, when your practice is blasted on Google or Facebook for a bad patient experience, […]

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What is Patient Satisfaction

What is Patient Satisfaction?

In today’s day and age, people are used to instant gratification. Packages are delivered overnight — or within a two-day timeframe at the most. Groceries can be delivered right to your doorstep. Need a date? Swipe right or left, depending on what you’re looking for in a potential match. And, when it comes to healthcare, […]

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SEO Basics

The Beginner’s Guide to SEO Basics

What is SEO? SEO stands for search engine optimization and is the process of optimizing a website to increase its position in the search engine result pages (SERPs) to increase organic traffic. SEOs do not manipulate Google, they manipulate websites in a way that exposes value to search engines. SEO Basics & Best Practices in […]

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social media best practices

Social Media Best Practices

When it comes to digital marketing, SEO, PPC, and content marketing are crucial parts of your strategy. However, don’t forget about the power of social media. These platforms can have a profound impact on your brand’s success. But, what does it take to be successful using them? Understanding social media best practices is the first […]

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How to Prevent Healthcare Worker Burnout

How to Prevent Healthcare Worker Burnout

Healthcare workers are true heroes. They attend to injuries and treat diseases. They make life more comfortable and design viable treatment plans. They save lives. But despite all their training, specialized skills, and the ability to go long hours without sleep, they’re still human. And, during times of COVID, they’ve been working around the clock for practically […]

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How to Reduce Patient No-Shows

How to Reduce Patient No-Shows & Keep Patients From Cancelling Appointments

Running your own medical practice is likely one of the biggest enterprises of your life. Your life revolves around it. You provide patient care, network, and invest in marketing. You may have renovated your facilities to make them look welcoming and to provide innovation that offers high-quality, more efficient treatment. It’s your nest egg. Your pride and […]

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Organic Search vs Paid Search Ads

Organic Search vs Paid Search Ads

When using a search engine to research a topic or to find a product or service, it’s important to know the difference between an organic post and a paid search ad. One has been molded through the time-consuming content building process (SEO), while the other is created to convert traffic quickly. To understand the difference […]

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mobile-ux-mistakes

4 Mobile UX Mistakes That Are Killing Your Conversions

We get it. You’ve been told that if you don’t add the latest, greatest marketing tool to your website, you’re losing conversions. You calculate those numbers into dollar signs and panic ensues. Now you’re website is full of forms, pop-ups, chat widgets, and more — it’s a veritable conversion playground! But, the months go by and […]

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