If communication was key before now, then communication is now mission critical for healthcare practices to instill patient and caregiver confidence in 2022. Having a clear and consistent internal and external communication strategy has always been vitally important for a growing practice wanting to scale. The pandemic has not only caused collective fear, but skepticism […]
Marketing is so much more than a means to getting consumers to buy your product or service. From branding to strategizing and everything in between, marketing plays a significant role in your business. That’s why having a marketing manager to assist or captain your marketing initiatives is integral. But, what does a marketing manager do? […]
Facebook ads provide a massive amount of data to the user. You can monitor your results in real-time, compare the effectiveness of different demographics, or quickly determine which platform gets you the most cost-effective exposure. You are given vast amounts of resources to enhance the quality of your ad campaign, but there is one thing […]
If you’ve been following along, you know that the patient experience is what patients encounter throughout every aspect, touchpoint, and interaction of their healthcare journey. From the moment someone first hears about your brand — whether from your website, a paid ad, or an organic social post — their healthcare journey and experience begins. Yet, knowing […]
The hiring process today looks entirely different than it did 10 years ago. Even processes that were created two years ago now need refinement. With the average cost per hire exceeding $4,000, you can’t afford to rely on the hiring tactics of yesterday to get you the quality candidates of today. That’s why it’s crucial to look […]
Whoever said there’s no such thing as bad publicity clearly lived before the advent of online reviews. Taking criticism from others is difficult enough when it’s done in private and comes from people who have your best interests at heart. But, when your practice is blasted on Google or Facebook for a bad patient experience, […]
In today’s day and age, people are used to instant gratification. Packages are delivered overnight — or within a two-day timeframe at the most. Groceries can be delivered right to your doorstep. Need a date? Swipe right or left, depending on what you’re looking for in a potential match. And, when it comes to healthcare, […]
What is SEO? SEO stands for search engine optimization and is the process of optimizing a website to increase its position in the search engine result pages (SERPs) to increase organic traffic. SEOs do not manipulate Google, they manipulate websites in a way that exposes value to search engines. SEO Basics & Best Practices in […]
When it comes to digital marketing, SEO, PPC, and content marketing are crucial parts of your strategy. However, don’t forget about the power of social media. These platforms can have a profound impact on your brand’s success. But, what does it take to be successful using them? Understanding social media best practices is the first […]
Healthcare workers are true heroes. They attend to injuries and treat diseases. They make life more comfortable and design viable treatment plans. They save lives. But despite all their training, specialized skills, and the ability to go long hours without sleep, they’re still human. And, during times of COVID, they’ve been working around the clock for practically […]
Running your own medical practice is likely one of the biggest enterprises of your life. Your life revolves around it. You provide patient care, network, and invest in marketing. You may have renovated your facilities to make them look welcoming and to provide innovation that offers high-quality, more efficient treatment. It’s your nest egg. Your pride and […]