Welcome to the Healthcare CEO podcast. Join us as Daniel Fernandez, healthcare leader and patient experience advocate leads dynamic one-on-one discussions with healthcare executives, consultants, and other industry experts. Listen in as they share actionable insights and unique perspectives into the day in the life of a healthcare CEO. *The following has been adapted from […]
Welcome to the Healthcare CEO podcast. Join us as Daniel Fernandez, healthcare leader and patient experience advocate leads dynamic one-on-one discussions with healthcare executives, consultants, and other industry experts. Listen in as they share actionable insights and unique perspectives into the day in the life of a healthcare CEO. *The following has been adapted from […]
Running your own medical practice is likely one of the biggest enterprises of your life. Your life revolves around it. You provide patient care, network, and invest in marketing. You may have renovated your facilities to make them look welcoming and to provide innovation that offers high-quality, more efficient treatment. It’s your nest egg. Your pride and […]
When using a search engine to research a topic or to find a product or service, it’s important to know the difference between an organic post and a paid search ad. One has been molded through the time-consuming content building process (SEO), while the other is created to convert traffic quickly. To understand the difference […]
We get it. You’ve been told that if you don’t add the latest, greatest marketing tool to your website, you’re losing conversions. You calculate those numbers into dollar signs and panic ensues. Now you’re website is full of forms, pop-ups, chat widgets, and more — it’s a veritable conversion playground! But, the months go by and […]
If communication was key before 2020, then communication is now mission critical for healthcare practices to instill patient and caregiver confidence in 2021. Having a clear and consistent internal and external communication strategy has always been vitally important for a growing practice wanting to scale. The pandemic has not only caused collective fear, but skepticism […]
Your mobile website is one of the most powerful tools at your disposal for reaching customers and maximizing your online conversion potential. We’ve talked about how important it is to have a mobile-friendly website that is lightning fast, but that’s just what gets users in the door. Ultimately, users are looking to do something once they arrive on your […]
Throughout the past year, healthcare organizations across the world were required to pivot their practices to fit the new normal From creating new or improved digital processes, managing in-person appointments, changes to staff, and more, all of which ultimately affect the patient experience. We’ve previously covered what patient experience is and why it’s important. Now, […]
Having a mobile-friendly website has quickly become the cost of doing business online. If a potential customer visits your website from their phone only to find a hot mess, odds are they not only will exit your site within seconds, they will also look elsewhere for their needs — often running straight to your competitors. […]
For marketing professionals, January is always a crazy month full of phone calls from clients. With the holidays behind them and the new, clean slate that a new year brings, they need to implement new marketing initiatives to reach their growth goals — and they can’t do it without you! Their energy and excitement are […]