When using a search engine to research a topic or to find a product or service, it’s important to know the difference between an organic post and a paid search ad. One has been molded through the time-consuming content building process (SEO), while the other is created to convert traffic quickly. To understand the difference […]
We get it. You’ve been told that if you don’t add the latest, greatest marketing tool to your website, you’re losing conversions. You calculate those numbers into dollar signs and panic ensues. Now you’re website is full of forms, pop-ups, chat widgets, and more — it’s a veritable conversion playground! But, the months go by and […]
If communication was key before 2020, then communication is now mission critical for healthcare practices to instill patient and caregiver confidence in 2021. Having a clear and consistent internal and external communication strategy has always been vitally important for a growing practice wanting to scale. The pandemic has not only caused collective fear, but skepticism […]
Your mobile website is one of the most powerful tools at your disposal for reaching customers and maximizing your online conversion potential. We’ve talked about how important it is to have a mobile-friendly website that is lightning fast, but that’s just what gets users in the door. Ultimately, users are looking to do something once they arrive on your […]
Throughout the past year, healthcare organizations across the world were required to pivot their practices to fit the new normal From creating new or improved digital processes, managing in-person appointments, changes to staff, and more, all of which ultimately affect the patient experience. We’ve previously covered what patient experience is and why it’s important. Now, […]
Having a mobile-friendly website has quickly become the cost of doing business online. If a potential customer visits your website from their phone only to find a hot mess, odds are they not only will exit your site within seconds, but they will also look elsewhere for their needs — often running straight to your […]
For marketing professionals, January is always a crazy month full of phone calls from clients. With the holidays behind them and the new, clean slate that a new year brings, they need to implement new marketing initiatives to reach their growth goals — and they can’t do it without you! Their energy and excitement are […]
Social media has long kept people connected and entertained. But, from a marketing perspective, it’s capable of much more than that. Social media is a powerful marketing tool that businesses use to spread awareness about their brands, find new clientele, build their reputations, help their communities, and more. If your healthcare organization isn’t using social […]
User Experience is a term that gets thrown around a lot these days. Everyone wants to create websites with great UX, but often the result is far from perfect. In light of COVID-19, more and more businesses are relying on their online presence to connect with customers, which means that the stakes are higher than ever […]
WHY PODCAST? Content is king for a growing healthcare practice. Any content that you or your team create is considered a business asset. By creating a single podcast, you will have content that will be turned into an audio file — but you can also turn that same content into video and print assets. You […]