Shake-ups in the Status Quo Force Innovation. This isn’t a motivational article — rather you will find proven, proactive steps that will allow your business to continue to move forward and place you on a springboard once this current pandemic passes. The universe moves in waves — you must be prepared for the downturns, as well as set up […]
Thanks to social media, it seems like there is a day to celebrate just about anything you can imagine. Some of our personal favorites at Symphony include National Cheese Day (June 4), National Compliment Day (Jan 24), and basically any unofficial holiday that gives us a reason to all make food and hold a potluck. […]
Thanks to advances in smartphone technology, we all have video players in our pockets. Whether you are sharing an impactful story or quality information, providing perspective videos has become an ideal way to communicate with audiences at scale. However, if your medical practice is investing in video communications, it can be challenging to figure out […]
In the past four years, there has been an explosion of lawsuits around what is a surprisingly contentious topic: whether privately owned websites offering business services on the web are required to conform to technical guidance around web accessibility, and what it means to be ADA compliant online. Countless opinion pieces have been written on […]
When you think about your digital marketing efforts, search and social media are probably among the first tools that come to mind. While the importance of these tools is undeniable, there’s another tool that offers immense value to your digital marketing strategy: email marketing. What is Email Marketing? Email marketing is so much more than just getting […]
HIPAA, OSHA, SOX, PCI – almost every industry has some form of data or physical protection policy. And, it’s for a good reason. These policies are in place to defend people and their rights to share — or not share — information. But, what about online? How is your data protected, and what are your […]
Google My Business, often abbreviated as GMB, is a free service provided by Google that allows business owners to claim their Google Maps listings so that they have more control over what information displays in the search results for their business listings. Any Google user can submit edits to your business listing on Google and […]
Google Search Console, often abbreviated as SC or GSC and formerly known as Google Webmaster Tools, is a tool created by Google that provides webmasters with important information about their website and how it appears in the search results. Recently, Google released a new version that replaces the old Search Console platform. Through SC, you’re […]
Google Tag Manager, often abbreviated as GTM or just called Tag Manager, is a tag management system created by Google to manage scripts and pixels used for tracking and analytics on websites without having to modify the code. The main advantage of using Tag Manager is that you can easily add, remove, or modify tracking […]
Google analytics, often abbreviated as GA, is a web analytics service provided by Google that tracks and reports how users interact with your website. The business intelligence GA provides allows marketers to gain a deeper understanding of a website’s users, and more importantly, their online customers. With this data, marketers can build reports and make […]