Blog

Why We Celebrate Employee Appreciation Day

Thanks to social media, it seems like there is a day to celebrate just about anything you can imagine. Some of our personal favorites at Symphony include National Cheese Day (June 4), National Compliment Day (Jan 24), and basically any unofficial holiday that gives us a reason to all make food and hold a potluck. […]

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Videos Every Healthcare Provider Needs

Videos Every Healthcare Provider Needs

Thanks to advances in smartphone technology, we all have video players in our pockets. Whether you are sharing an impactful story or quality information, providing perspective videos has become an ideal way to communicate with audiences at scale. However, if your medical practice is investing in video communications, it can be challenging to figure out […]

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About ADA Compliance

Confused About ADA Compliance on the Web? You’re Not Alone

In the past four years, there has been an explosion of lawsuits around what is a surprisingly contentious topic: whether privately owned websites offering business services on the web are required to conform to technical guidance around web accessibility, and what it means to be ADA compliant online. Countless opinion pieces have been written on […]

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Google My Business

What is Google My Business (GMB)?

Google My Business, often abbreviated as GMB, is a free service provided by Google that allows business owners to claim their Google Maps listings so that they have more control over what information displays in the search results for their business listings. Any Google user can submit edits to your business listing on Google and […]

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What is Google Search Console

What is Google Search Console?

Google Search Console, often abbreviated as SC or GSC and formerly known as Google Webmaster Tools, is a tool created by Google that provides webmasters with important information about their website and how it appears in the search results. Recently, Google released a new version that replaces the old Search Console platform. Through SC, you’re […]

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What is Google Tag Manager

What is Google Tag Manager (GTM)?

Google Tag Manager, often abbreviated as GTM or just called Tag Manager, is a tag management system created by Google to manage scripts and pixels used for tracking and analytics on websites without having to modify the code. The main advantage of using Tag Manager is that you can easily add, remove, or modify tracking […]

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What is Google Analytics

What is Google Analytics?

Google analytics, often abbreviated as GA, is a web analytics service provided by Google that tracks and reports how users interact with your website. The business intelligence GA provides allows marketers to gain a deeper understanding of a website’s users, and more importantly, their online customers. With this data, marketers can build reports and make […]

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