For anyone who has ever written a paper, you know how difficult it can be to find the right words for what you’re wanting to say. The same can be said with other mediums as well — such as digital copywriting. And, when it comes to converting leads, the pressure to say the right thing […]
With Google being the most popular search engine (by far), accounting for nearly 2/3 of searches (over 3.5 billion globally per day), chances are you would consider yourself to be familiar with it. Yet, there is so much more going on than meets the eye. Behind every search are real-time auctions for search result positioning […]
If your marketing seems to have come to a stall and you’re seeing less new patients walk through your doors, you’re probably looking for every tip that can turn the tides. You’ve read every article possible on upcoming online marketing trends, and while you have a strong online marketing plan developed, you aren’t sure if […]
What is a logo? A logo is the visual embodiment of a brand and can quickly tell your customers who you are and what you do. A well designed logo can distinguish your business from your competitors while fostering brand recognition and customer loyalty. What isn’t a logo? A logo is not art. While aesthetics […]
In the past four years, there has been an explosion of lawsuits around what is a surprisingly contentious topic: whether privately owned websites offering business services on the web are required to conform to technical guidance around web accessibility, and what it means to be ADA compliant online. So, what is ADA compliance? Countless opinion […]
It’s no surprise that people are on their phones now more than ever — so if your website isn’t mobile-friendly, you’re likely missing out on a majority of your target audience. But outside of that, there are a surprising number of compelling reasons to update your website if it’s not mobile-friendly. On this blog, we’ll go over […]
After 2020, the world will always have a new time reference. Before COVID-19 and after COVID-19. And while it’s always been challenging to schedule work meetings that are convenient for everyone, the new reality has made working remotely the norm — bringing with it the additional challenge of having to schedule a conference with co-workers […]
If you’ve ever worked with a marketing agency, then you know that with the territory comes a myriad of terms that you’re familiar with, but may not completely understand. You’ve heard that SEO is important for your website, but what is it, exactly? That’s why it’s important to familiarize yourself with these terms so that […]
Logos are one of the first things a company should create. It’s what their target audience will use to associate with their products or services, how they’ll recognize their brand, and what sets them apart from the competition. Recently, our design expert and Art Director, Holly Mullinax, answered five tough questions regarding typography in relation […]
When you think about your healthcare practice’s digital marketing efforts, social media, paid search/organic search, and blogging are probably top of mind. If it’s not already, review management should also be a top item on your digital marketing priorities list. This is because reviews are an integral part of your healthcare practice’s marketing efforts. The […]