Up until relatively recently — say, maybe a handful of years ago — it was acceptable for some to bypass digital marketing. After all, having decades of experience under your belt and an established client base is good enough in some circles. That is, until COVID came along and threw everything that was once certain […]
Every paid advertising platform that uses an auction system has to have a way to differentiate between quality ads or keywords. Without a rating system, the auction would allow spots on their platform to be ranked by whoever is willing to spend the most money. While this could be financially feasible for the owners of […]
In 2020, having a mobile-friendly website is the cost of having a presence online. Without one, you’re simply not reaching your audience, and potential customers are turning elsewhere to find what they’re looking for. As each year goes by, people are becoming more comfortable making complex decisions and purchases on their mobile devices, shrinking the […]
Once upon a time, people would go to work, perform their duties, clock out, and go home. It was a very clear-cut dynamic that lasted through the ages; an accepted fact of life. No one really ever stopped to question the way things were done, simply because that’s the way they’d always been done. But […]
You check them without even thinking about them. You read them — or not. You trash them, forward them, and save them. They’re emails, and whether you think about them or not, they play a significant role in your day. From communicating with your teams internally to connecting and sharing information with vendors and colleagues, […]
Think about the last time you enjoyed a great experience as a customer. Now think about a time you encountered a bad customer experience. How did both interactions make you feel? Given the choice, which of the two businesses would you support and return to and which would you avoid? Which would you recommend to […]
Nowadays, it seems like everyone has a YouTube channel. Whether someone is looking for reviews of a place or product, watching these videos has become a favorite way to help consumers make decisions. But, spend a few minutes on the channel and you’ll notice that not all YouTube videos are created equal. What can you […]
When it comes to making announcements about your business, you want to go big — you want to reach your target market, create a buzz and excitement about your products or services, and leave people wanting to find out more. But in this day and age when there are so many platforms, it can be […]
A recent Stax Inc. study commissioned by Healthgrades, found that about 80% of patients prefer a physician who offers online scheduling, across both primary care and specialist physicians. The patients who most prefer online scheduling book more appointments (for themselves and others) and tend to be younger, more affluent, and higher-educated. When given a choice between […]
For Symphony Agency — and countless other companies — the shift to working fully remotely happened fast. Sometimes it feels like we’ve always worked this way, and the memory of squeezing into non-sweatpants five days a week is only a bad dream. Other times, it feels like something is missing. That something is all the beautiful […]