User Experience is a term that gets thrown around a lot these days. Everyone wants to create websites with great UX, but often the result is far from perfect. In light of COVID-19, more and more businesses are relying on their online presence to connect with customers, which means that the stakes are higher than ever […]
WHY PODCAST? Content is king for a growing healthcare practice. Any content that you or your team create is considered a business asset. By creating a single podcast, you will have content that will be turned into an audio file — but you can also turn that same content into video and print assets. You […]
Up until relatively recently — say, maybe a handful of years ago — it was acceptable for some to bypass digital marketing. After all, having decades of experience under your belt and an established client base is good enough in some circles. That is, until COVID came along and threw everything that was once certain […]
Every paid advertising platform that uses an auction system has to have a way to differentiate between quality ads or keywords. Without a rating system, the auction would allow spots on their platform to be ranked by whoever is willing to spend the most money. While this could be financially feasible for the owners of […]
Welcome to the Healthcare CEO podcast. Join us as Daniel Fernandez, healthcare leader and patient experience advocate, leads dynamic one-on-one discussions with healthcare executives, consultants, and other industry experts. Listen in as they share actionable insights and unique perspectives in the day in the life of a healthcare CEO. *The following has been adapted from […]
In 2020, having a mobile-friendly website is the cost of having a presence online. Without one, you’re simply not reaching your audience, and potential customers are turning elsewhere to find what they’re looking for. As each year goes by, people are becoming more comfortable making complex decisions and purchases on their mobile devices, shrinking the […]
Once upon a time, people would go to work, perform their duties, clock out, and go home. It was a very clear-cut dynamic that lasted through the ages; an accepted fact of life. No one really ever stopped to question the way things were done, simply because that’s the way they’d always been done. But […]
You check them without even thinking about them. You read them — or not. You trash them, forward them, and save them. They’re emails, and whether you think about them or not, they play a significant role in your day. From communicating with your teams internally to connecting and sharing information with vendors and colleagues, […]
Welcome to the Healthcare CEO podcast. Join us as Daniel Fernandez, healthcare leader and patient experience advocate, leads dynamic one-on-one discussions with healthcare executives, consultants, and other industry experts. Listen in as they share actionable insights and unique perspectives in the day in the life of a healthcare CEO. *The following has been adapted from […]
Think about the last time you enjoyed a great experience as a customer. Now think about a time you encountered a bad customer experience. How did both interactions make you feel? Given the choice, which of the two businesses would you support and return to and which would you avoid? Which would you recommend to […]