Technology advances, new marketing platforms pop up and outdated platforms die out, internal and external strategies adapt and change, but the basic building blocks of brand awareness will always hold true. When it comes to creating powerful brand awareness, it’s all about your foundational communication strategy. So, how do you create brand awareness that really […]
HIPAA, OSHA, SOX, PCI – almost every industry has some form of data or physical protection policy. And, it’s for a good reason. These policies are in place to defend people and their rights to share — or not share — information. But, what about online? How is your data protected, and what are your […]
What is SEO? SEO stands for search engine optimization and is the process of optimizing a website to increase its position in the search engine result pages (SERPs) to increase organic traffic. SEOs do not manipulate Google, they manipulate websites in a way that exposes value to search engines. SEO Basics & Best Practices SEO […]
Social media has changed the way to do business. By being active on Facebook, you have a platform where you can market your goods or services, address questions and concerns posted by clients, thank them for stellar reviews, and track readership and engagement. But, is there a specific time that’s ideal to schedule posts? Does […]
The World Wide Web has become a cooking pot of information. That’s why it’s important that users are able to find what they need easily. But, not every user digests information the same. Those who are visually impaired use voice readers to listen to the content on the page. This — among other reasons — […]
When it comes to understanding your audience, one of the best ways is to look at the numbers. How many people are visiting your website? How many people are opening your emails? This information gives you valuable data that you can use to make informed decisions that will bring value to your business. But, how […]
Think about your website for a minute. When a visitor wants to engage with your business, what digital options do they have — and more importantly, what happens after they exercise those options? For the vast majority of sites out there, the answer to the first question is to submit a contact form. The answer […]
Did you know that every $1 spent in Google Adwords produces — on average — $2 in revenue? In some cases of PPC campaigns, we’ve seen proven gains of 200% to well over 1,000% return on clients’ investments. The only other marketing that comes close to the same return on investment is email campaigns. But, […]
Editor’s Note: This article was originally featured in EDGE Magazine, a publication featuring entrepreneurs and business professionals collectively collaborating to empower and support like-minded professionals. With the constant focus on growth in business, it’s easy to become so fixated on increasing revenue that you overlook the internal changes that need to occur to support that […]
Editor’s Note: This post was originally published on Home Business Magazine, a leading publication featuring news, issues and best practices to help start-ups succeed in a home-based business. Follow the publication to stay in the know about the latest in industry news, opinion and analysis. There’s never been a better time to be an entrepreneur. There’s also never been a […]