Logos are one of the first things a company should create. It’s what their target audience will use to associate with their products or services, how they’ll recognize their brand, and what sets them apart from the competition. Recently, our design expert and Art Director, Holly Mullinax, answered five tough questions regarding typography in relation […]
Over 70% of businesses are pitched Search Engine Optimization, or SEO, services at least once per week. So as a business owner, how do you know who to hire when the market is so flooded? Or is it? The 11 Most Common SEO Scams Unfortunately, many of these pitches are scams. In this blog, you’ll learn […]
You can spend hours upon hours identifying all the problems or areas for improvement for a website, but I’m going to go over how to perform a quick, 5 to 15 minute, SEO Audit for small to medium websites. I’ve performed hundreds of SEO audits for friends, clients, and family. From this experience, I’ve learned […]
Did you know that every $1 spent in Google Adwords produces, on average, $2 in revenue? With our PPC campaigns at The Symphony Agency, we’ve had proven gains of 200 percent to well over 1000 percent return on our clients’ investments. Whether you’re looking for information on PPC, want to determine if a paid campaign is […]
“If you fail to plan, you are planning to fail” – Benjamin Franklin Chances are, the sheer thought of creating a 2018 marketing and advertising plan brings about instant heart palpitations. This means you’ll be expected to whip out your crystal ball once again and make predictive decisions that directly impact the success of your […]
Editor’s Note: This article was originally featured in EDGE Magazine, a publication featuring entrepreneurs and business professionals collectively collaborating to empower and support like-minded professionals. With the constant focus on growth in business, it’s easy to be so focused on growing the revenue that you overlook the internal changes that need to occur to support […]
Think about your website for a minute. When a visitor wants to engage with your business, what digital options do they have, and more importantly, what happens after they exercise those options? For the vast majority of sites out there, the answer to the first question is submit a contact form. The answer to the second […]