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what is google ppc

What is Google PPC? Do I Need it for My Business?

Did you know that every $1 spent in Google Adwords produces — on average — $2 in revenue? In some cases of PPC campaigns, we’ve seen proven gains of 200% to well over 1,000% return on clients’ investments. The only other marketing that comes close to the same return on investment is email campaigns. But, […]

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Small Business Growing Pains

How to Overcome Small Business Growing Pains

Editor’s Note: This article was originally featured in EDGE Magazine, a publication featuring entrepreneurs and business professionals collectively collaborating to empower and support like-minded professionals. With the constant focus on growth in business, it’s easy to become so fixated on increasing revenue that you overlook the internal changes that need to occur to support that […]

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How to Focus Your Business on a Market Niche

How to Focus Your Business on a Market Niche

Editor’s Note: This post was originally published on Home Business Magazine, a leading publication featuring news, issues and best practices to help start-ups succeed in a home-based business. Follow the publication to stay in the know about the latest in industry news, opinion and analysis. There’s never been a better time to be an entrepreneur. There’s also never been a […]

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Why You Need a New Website

Why You Need a New Website

The internet is the first place people go when they are looking for services. Having a website that is optimized, signals to search engines, like Google, that you’re a business worth being found. It is your 24/7 salesperson and though it can be an investment, it’s definitely one of the most powerful marketing tools your […]

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The Importance of Customer Communications During a Crisis

The Importance of Customer Communications During a Crisis

“The secret of crisis management is not good vs. bad, it’s preventing the bad from getting worse.” – Andy Gilman Bad things happen. Sometimes you see them coming, sometimes you don’t. Sometimes, you cause them. Your business — and all the others — is susceptible to crises. And in times of extreme danger or difficulty, […]

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How to Capture Market Share and Keep Customers

How to Capture Market Share and Keep Customers

Did you know it costs five times as much to capture a new customer as it does to keep an existing one? That’s right, you heard me correctly. It’s stupid expensive to capture new customers so what do you do? Where do you invest your time and resources at a time when everyone is being […]

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How to Show Employee Appreciation While Working Remotely

Showing Employee Appreciation While Working Remotely

For many businesses and employees, the transition to working remotely has been both a blessing and a challenge. First, some gratitude: yay to being alive! Yay to still being employed! Yay to only having to dress from the waist up! Now that we’ve settled into our new norm in these extreme times, how do we […]

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How to Moderate a Panel

Moderating a Panel: Best Practices

Moderating a panel is more than a privilege, it is a developed skill with a definitive role and expectation when guiding a panel discussion. Whether the panel is virtual or in-person, standard best practices will hold true. In order to deliver a valuable and entertaining experience for both the panelists and the audience, a moderator […]

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How to Redesign a Website Without Losing SEO

How to Redesign a Website Without Losing SEO

Sometimes, it’s unavoidable, you have to redesign your website. After all, your website is commonly the first thing people learn about your product(s)/service(s). That’s why every redesign project has one thing in common. Whether you’re rebranding, becoming more mobile-friendly, updating the look and feel, or changing your CMS, the goal is to improve the existing […]

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