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ADA compliance

ADA Compliance: Is Your Website ADA Compliant?

In the past four years, there has been an explosion of lawsuits around what is a surprisingly contentious topic: whether privately owned websites offering business services on the web are required to conform to technical guidance around web accessibility, and what it means to be ADA compliant online. So, what is ADA compliance? Countless opinion […]

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mobile friendly website

Why You Need a Mobile-Friendly Website

It’s no surprise that people are on their phones now more than ever — so if your website isn’t mobile-friendly, you’re likely missing out on a majority of your target audience. But outside of that, there are a surprising number of compelling reasons to update your website if it’s not mobile-friendly. On this blog, we’ll go over […]

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How to Find a Meeting Time that Works for Everyone

How to Find a Meeting Time that Works for Everyone

After 2020, the world will always have a new time reference. Before COVID-19 and after COVID-19. And while it’s always been challenging to schedule work meetings that are convenient for everyone, the new reality has made working remotely the norm — bringing with it the additional challenge of having to schedule a conference with co-workers […]

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marketing-terms-you-need-to-know

Marketing Terms You Need to Know

If you’ve ever worked with a marketing agency, then you know that with the territory comes a myriad of terms that you’re familiar with, but may not completely understand. You’ve heard that SEO is important for your website, but what is it, exactly? That’s why it’s important to familiarize yourself with these terms so that […]

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Using Typography in Logos

Using Typography in Your Logos: 5 Questions Answered by Our Design Expert

Logos are one of the first things a company should create. It’s what their target audience will use to associate with their products or services, how they’ll recognize their brand, and what sets them apart from the competition. Recently, our design expert and Art Director, Holly Mullinax, answered five tough questions regarding typography in relation […]

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Responding to Reviews

The Ultimate Guide to Responding to Reviews

When you think about your healthcare practice’s digital marketing efforts, social media, paid search/organic search, and blogging are probably top of mind. If it’s not already, review management should also be a top item on your digital marketing priorities list. This is because reviews are an integral part of your healthcare practice’s marketing efforts. The […]

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Brand-Awareness

The 3 Essential Building Blocks of Brand Awareness

Technology advances, new marketing platforms pop up and outdated platforms die out, internal and external strategies adapt and change, but the basic building blocks of brand awareness will always hold true. When it comes to creating powerful brand awareness, it’s all about your foundational communication strategy. So, how do you create brand awareness that really […]

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GDPR-Compliance-What-You-Need-to-Know

GDPR Compliance: What You Need to Know

HIPAA, OSHA, SOX, PCI – almost every industry has some form of data or physical protection policy. And, it’s for a good reason. These policies are in place to defend people and their rights to share — or not share — information. But, what about online? How is your data protected, and what are your […]

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best-time-to-post-on-facebook

The Best Time to Post on Facebook

Social media has changed the way to do business. By being active on Facebook, you have a platform where you can market your goods or services, address questions and concerns posted by clients, thank them for stellar reviews, and track readership and engagement. But, is there a specific time that’s ideal to schedule posts? Does […]

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Alt text for social media

Alt Text for Social Media

The World Wide Web has become a cooking pot of information. That’s why it’s important that users are able to find what they need easily. But, not every user digests information the same. Those who are visually impaired use voice readers to listen to the content on the page. This — among other reasons — […]

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