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Why Grammar Matters

Why Grammar Matters

It is a truth universally acknowledged that whenever someone insists on proper grammar, someone else will inevitably refer to them as the grammar police or a grammar nazi. Some may prefer to take a passive-aggressive approach – like waiting a few days, then posting an article on social media about how people who like to […]

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Google My Business

What is Google My Business (GMB)?

Google My Business, often abbreviated as GMB, is a free service provided by Google that allows business owners to claim their Google Maps listings so that they have more control over what information displays in the search results for their business listings. Any Google user can submit edits to your business listing on Google and […]

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What is Google Search Console

What is Google Search Console?

Google Search Console, often abbreviated as SC or GSC and formerly known as Google Webmaster Tools, is a tool created by Google that provides webmasters with important information about their website and how it appears in the search results. Recently, Google released a new version that replaces the old Search Console platform. Through SC, you’re […]

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What is Google Tag Manager

What is Google Tag Manager (GTM)?

Google Tag Manager, often abbreviated as GTM or just called Tag Manager, is a tag management system created by Google to manage scripts and pixels used for tracking and analytics on websites without having to modify the code. The main advantage of using Tag Manager is that you can easily add, remove, or modify tracking […]

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What is Google Analytics

What is Google Analytics?

Google analytics, often abbreviated as GA, is a web analytics service provided by Google that tracks and reports how users interact with your website. The business intelligence GA provides allows marketers to gain a deeper understanding of a website’s users, and more importantly, their online customers. With this data, marketers can build reports and make […]

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Common SEO Scams

Common SEO Scams

Over 70% of businesses are pitched Search Engine Optimization, or SEO, services at least once per week. So as a business owner, how do you know who to hire when the market is so flooded? Or is it? The 11 Most Common SEO Scams Unfortunately, many of these pitches are scams. In this blog, you’ll learn […]

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How to Perform a Quick SEO Audit Using Screaming Frog

How to Perform a Quick SEO Audit Using Screaming Frog

You can spend hours upon hours identifying all the problems or areas for improvement for a website, but I’m going to go over how to perform a quick, 5 to 15 minute, SEO Audit for small to medium websites. I’ve performed hundreds of SEO audits for friends, clients, and family. From this experience, I’ve learned […]

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How to Create Your 2018 Marketing Plan

“If you fail to plan, you are planning to fail” – Benjamin Franklin Chances are, the sheer thought of creating a 2018 marketing and advertising plan brings about instant heart palpitations. This means you’ll be expected to whip out your crystal ball once again and make predictive decisions that directly impact the success of your […]

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