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How to Redesign a Website Without Losing SEO

How to Redesign a Website Without Losing SEO

Sometimes, it’s unavoidable, you have to redesign your website. After all, your website is commonly the first thing people learn about your product(s)/service(s). That’s why every redesign project has one thing in common. Whether you’re rebranding, becoming more mobile-friendly, updating the look and feel, or changing your CMS, the goal is to improve the existing […]

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Optimizing Content for WordPress

Content Optimization for WordPress Sites

Does this sound familiar? You’ve spent countless hours creating, designing and writing content for your website. Based on your research, you have proof people are searching for the topics you’ve created content for — and you know you have a chance to rank higher for that content. Yet, time and time again your carefully crafted […]

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How to Improve Your Video Conferencing

4 Ways to Improve Your Video Conferencing

Most trends come and go, but there are some trends that change the Internet forever. For instance, the introduction of front-facing cameras created the selfie, the harlem shake introduced the participation in Internet challenges, Netflix releasing the first season of House of Cards marked the beginning of binge-watching and the vine app led to the […]

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Why We Celebrate Employee Appreciation Day

Why We Celebrate Employee Appreciation Day

Thanks to social media, it seems like there is a day to celebrate just about anything you can imagine. Some of our personal favorites at Symphony include National Cheese Day (June 4), National Compliment Day (Jan 24), and basically any unofficial holiday that gives us a reason to all make food and hold a potluck. […]

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Why Keeping a Content Calendar is Important for SEO

Why Keeping a Content Calendar is Important for SEO

In the increasingly competitive realm of organic content marketing, it’s crucial for success to commit to the long term and make a robust plan. Adding half decent, semi-relevant content to your website, every other week might have cut it with Google in the past. But now, if you’re serious about rising through the rankings organically, […]

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Crafting Content For Your Target Audience

Crafting Content For Your Target Audience 

Once upon a time, copywriting was all about drafting short, clever content that would grab consumers’ attention in the time it took them to leaf through a magazine or sort through their junk mail. Today, with everyone who gets it having a website and/or social media accounts, there is a myriad of platforms to get your message […]

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Videos Every Healthcare Provider Needs

Videos Every Healthcare Provider Needs

Thanks to advances in smartphone technology, we all have video players in our pockets. Whether you are sharing an impactful story or quality information, providing perspective videos has become an ideal way to communicate with audiences at scale. However, if your medical practice is investing in video communications, it can be challenging to figure out […]

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Demythifying Design Terms

Demythifying Design Terms

Jargon is used in almost every single industry. The word negative typically means that something is bad, but in the medical industry it means something — or someone — is normal. In the design world, there are a variety of words that sound like they have different meanings — bleed, wireframes, indicia. Ever wonder what all those […]

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