Thanks to advances in smartphone technology, we all have video players in our pockets. Whether you are sharing an impactful story or quality information, providing perspective videos has become an ideal way to communicate with audiences at scale. However, if your medical practice is investing in video communications, it can be challenging to figure out […]
Jargon is used in almost every single industry. The word negative typically means that something is bad, but in the medical industry it means something — or someone — is normal. In the design world, there are a variety of words that sound like they have different meanings — bleed, wireframes, indicia. Ever wonder what all those […]
This past year, we took a serious look at our privacy policy to ensure that not only were we doing right by our website visitors but that our clients were also upholding security best practices. While we understand that GDPR may not apply to our audiences directly, we also recognize that it’s a good standard for our […]
When you think about your digital marketing efforts, search and social media are probably among the first tools that come to mind. While the importance of these tools is undeniable, there’s another tool that offers immense value to your digital marketing strategy: email marketing. What is Email Marketing? Email marketing is so much more than just getting […]
It is a truth universally acknowledged that whenever someone insists on proper grammar, someone else will inevitably refer to them as the grammar police or a grammar nazi. Some may prefer to take a passive-aggressive approach – like waiting a few days, then posting an article on social media about how people who like to […]
Google My Business, often abbreviated as GMB, is a free service provided by Google that allows business owners to claim their Google Maps listings so that they have more control over what information displays in the search results for their business listings. Any Google user can submit edits to your business listing on Google and […]
Google Search Console, often abbreviated as SC or GSC and formerly known as Google Webmaster Tools, is a tool created by Google that provides webmasters with important information about their website and how it appears in the search results. Recently, Google released a new version that replaces the old Search Console platform. Through SC, you’re […]
Google Tag Manager, often abbreviated as GTM or just called Tag Manager, is a tag management system created by Google to manage scripts and pixels used for tracking and analytics on websites without having to modify the code. The main advantage of using Tag Manager is that you can easily add, remove, or modify tracking […]
Google Analytics, often abbreviated as GA, is a web analytics service provided by Google that tracks and reports how users interact with your website. The business intelligence GA provides allows marketers to gain a deeper understanding of a website’s users, and more importantly, their online customers. With this data, marketers can build reports and make […]
More than 70% of businesses are pitched Search Engine Optimization (SEO) services at least once per week. So as a business owner, how do you know whom to hire when the market is so seemingly flooded? Or is it? The 11 Most Common SEO Scams Unfortunately, many of these pitches are scams. Fortunately, there are […]