Integrated Campaign Leads to Record Growth.

Sansone, LLC.

Winner of six President’s Awards from the Carrier Corporation, Sansone Air Conditioning is one of the oldest and most respected air conditioning companies in South Florida. Introduced to Symphony through our affiliation with Carrier, Sansone was searching for a partner to ready their brand for their 40th Anniversary celebration. They also wanted to expand their marketing efforts to generate high-quality air conditioning leads and establish Sansone as a leader in their newer verticals, including plumbing and electrical services.

Services.

  • Branding
  • Digital Brand Transition
  • Inbound Campaigns
  • Integrated Campaigns
  • Local Campaigns
  • Marketing Strategy & Planning
  • Search
  • Social Media
  • Website Design & Development

Challenge.

To modernize Sansone’s brand identity while maintaining its well-established look and feel. It was also essential to develop and implement an integrated marketing strategy, utilizing traditional and digital mediums working seamlessly together – to achieve the company’s goal of a record-breaking year in revenue growth.

Solution.

Having updated Sansone’s brand standards, Symphony implemented these across all marketing materials, including the design and development of a mobile-friendly website. With an integrated marketing strategy in place, the teams set to work on implementing new and innovative campaigns across multiple traditional and digital marketing and advertising platforms.

Results.

Equipped with a modern look and feel, and benefiting from solidified brand standards, Sansone was ready for a record-breaking 40th year in business. With traditional and digital marketing campaigns now working in unison, Sansone saw a year over year increase of more than 100% in the lead generation generated from their collective campaigns.

Before
After

Year Over Year
Lead Generation Growth.

July 2015 to July 2016
+341% Increase In Phone Calls
134% Increase in Form Completion

Comprehensive Mobile-Friendly Website Project.

Symphony built the new Sansone website from the ground up. Starting with analytical data from the previous website, the team designed user-pathways that allowed end-users to easily and expediently find the content they were searching for. The copy and design for the site was created, and approved immediately by the Sansone team. Finally Symphony’s in-house development team went to work, building the site in WordPress and optimizing it for speed and search.

PPC Campaign Results Carrier Cool Cash Landing Page
143 New Calls per Month
+46% Increased Revenue Month
Over Month

Marketing Collateral Designed to Impress.

In the past, multiple vendors engaged in creating Sansone’s marketing material, resulting in little or no brand consistency. After establishing their new identity,our teams wrote and designed all new marketing collateral. The end result are the pieces you see today; easily recognizable and building credibility for the brand.

Driving A Modern Brand with Vehicle Wrap Design.

With a fleet of over 50 vehicles of all shapes and sizes, Sansone commissioned Symphony to design new vehicle wraps that showcased the new brand identity. From vans to trucks, our team designed a fleet of vehicles that increased their call volume from truck wraps by more than 800%.

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