Social-Media-in-Healthcare-Marketing-Strategy

Social Media in Healthcare Marketing Strategy

Social media has long kept people connected and entertained. But, from a marketing perspective, it’s capable of much more than that. Social media is a powerful marketing tool that businesses use to spread awareness about their brands, find new clientele, build their reputations, help their communities, and more. If your healthcare organization isn’t using social […]

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How To Write a Blog Post

How to Write a Blog Post

Up until relatively recently — say, maybe a handful of years ago — it was acceptable for some to bypass digital marketing. After all, having decades of experience under your belt and an established client base is good enough in some circles. That is, until COVID came along and threw everything that was once certain […]

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How to Get More Views on YouTube

How to Get More Views on YouTube

Nowadays, it seems like everyone has a YouTube channel. Whether someone is looking for reviews of a place or product, watching these videos has become a favorite way to help consumers make decisions. But, spend a few minutes on the channel and you’ll notice that not all YouTube videos are created equal. What can you […]

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How to Start a Successful Blog

How to Start a Successful Blog

How long are you willing to wait for something? In the age of instant gratification, you can order food, schedule an appointment, or do a video conference with someone on the other side of the world within minutes. Everything is quick — and if it isn’t, you lose interest and move on to something else. The same […]

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PR and Marketing

PR and Marketing: PR’s Place in Marketing

Every exec at some point in their career has been sold to by both PR and marketing firms, but what’s the difference — and do they really have to be separated into different disciplines? Furthermore if they can be combined, does PR now have a permanent place at the marketing and communications table? Is PR […]

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How to Improve Copywriting Skills

How to Improve Copywriting Skills

For anyone who has ever written a paper, you know how difficult it can be to find the right words for what you’re wanting to say. The same can be said with other mediums as well — such as digital copywriting. And, when it comes to converting leads, the pressure to say the right thing […]

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best-time-to-post-on-facebook

The Best Time to Post on Facebook

Social media has changed the way to do business. By being active on Facebook, you have a platform where you can market your goods or services, address questions and concerns posted by clients, thank them for stellar reviews, and track readership and engagement. But, is there a specific time that’s ideal to schedule posts? Does […]

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Optimizing Content for WordPress

Content Optimization for WordPress Sites

Does this sound familiar? You’ve spent countless hours creating, designing and writing content for your website. Based on your research, you have proof people are searching for the topics you’ve created content for — and you know you have a chance to rank higher for that content. Yet, time and time again your carefully crafted […]

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