Organic Search vs Paid Search Ads

Organic Search vs Paid Search Ads

When using a search engine to research a topic or to find a product or service, it’s important to know the difference between an organic post and a paid search ad. One has been molded through the time-consuming content building process (SEO), while the other is created to convert traffic quickly. To understand the difference […]

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mobile-ux-mistakes

4 Mobile UX Mistakes That Are Killing Your Conversions

We get it. You’ve been told that if you don’t add the latest, greatest marketing tool to your website, you’re losing conversions. You calculate those numbers into dollar signs and panic ensues. Now you’re website is full of forms, pop-ups, chat widgets, and more — it’s a veritable conversion playground! But, the months go by and […]

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Optimize Mobile Website Conversions

How to Optimize Your Mobile Website for Conversions

Your mobile website is one of the most powerful tools at your disposal for reaching customers and maximizing your online conversion potential. We’ve talked about how important it is to have a mobile-friendly website that is lightning fast, but that’s just what gets users in the door. Ultimately, users are looking to do something once they arrive on your […]

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SMART Marketing Goals

Smart Marketing Goals

For marketing professionals, January is always a crazy month full of phone calls from clients. With the holidays behind them and the new, clean slate that a new year brings, they need to implement new marketing initiatives to reach their growth goals — and they can’t do it without you! Their energy and excitement are […]

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Social-Media-in-Healthcare-Marketing-Strategy

Social Media in Healthcare Marketing Strategy

Social media has long kept people connected and entertained. But, from a marketing perspective, it’s capable of much more than that. Social media is a powerful marketing tool that businesses use to spread awareness about their brands, find new clientele, build their reputations, help their communities, and more. If your healthcare organization isn’t using social […]

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How to Get Guests for Podcast

How to Find the Right Guests for Your Podcast

WHY PODCAST? Content is king for a growing healthcare practice. Any content that you or your team create is considered a business asset. By creating a single podcast, you will have content that will be turned into an audio file — but you can also turn that same content into video and print assets. You […]

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What is a Good Quality Score?

What is a Good Google Ads Quality Score?

Every paid advertising platform that uses an auction system has to have a way to differentiate between quality ads or keywords. Without a rating system, the auction would allow spots on their platform to be ranked by whoever is willing to spend the most money. While this could be financially feasible for the owners of […]

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How to Get More Views on YouTube

How to Get More Views on YouTube

Nowadays, it seems like everyone has a YouTube channel. Whether someone is looking for reviews of a place or product, watching these videos has become a favorite way to help consumers make decisions. But, spend a few minutes on the channel and you’ll notice that not all YouTube videos are created equal. What can you […]

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Facebook cover photo size

Best Practices for Facebook Cover Photos

One of the keys to successfully branding your business is making sure that the messaging and images used by your brand remain similar in tone and appearance across the board. This same idea extends to your website, client/patient-facing communications, and social media. While it can be easy to see how social posts can impact your […]

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SEO Competitor Analysis

Guide to SEO Competitor Analysis

Search Engine Optimization (SEO) is always a competition. If your website isn’t ranking for the keywords you want it to, then you’re constantly implementing new tactics and strategies to improve your rankings. If you are rank one, you’re constantly monitoring improvements made by the sites rank two and three to make sure they don’t overtake […]

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