Marketing is so much more than a means to getting consumers to buy your product or service. From branding to strategizing and everything in between, marketing plays a significant role in your business. That’s why having a marketing manager to assist or captain your marketing initiatives is integral. But, what does a marketing manager do? […]
Whoever said there’s no such thing as bad publicity clearly lived before the advent of online reviews. Taking criticism from others is difficult enough when it’s done in private and comes from people who have your best interests at heart. But, when your practice is blasted on Google or Facebook for a bad patient experience, […]
What is SEO? SEO stands for search engine optimization and is the process of optimizing a website to increase its position in the search engine result pages (SERPs) to increase organic traffic. SEOs do not manipulate Google, they manipulate websites in a way that exposes value to search engines. SEO Basics & Best Practices in […]
When it comes to digital marketing, SEO, PPC, and content marketing are crucial parts of your strategy. However, don’t forget about the power of social media. These platforms can have a profound impact on your brand’s success. But, what does it take to be successful using them? Understanding social media best practices is the first […]
Running your own medical practice is likely one of the biggest enterprises of your life. Your life revolves around it. You provide patient care, network, and invest in marketing. You may have renovated your facilities to make them look welcoming and to provide innovation that offers high-quality, more efficient treatment. It’s your nest egg. Your pride and […]
When using a search engine to research a topic or to find a product or service, it’s important to know the difference between an organic post and a paid search ad. One has been molded through the time-consuming content building process (SEO), while the other is created to convert traffic quickly. To understand the difference […]
We get it. You’ve been told that if you don’t add the latest, greatest marketing tool to your website, you’re losing conversions. You calculate those numbers into dollar signs and panic ensues. Now you’re website is full of forms, pop-ups, chat widgets, and more — it’s a veritable conversion playground! But, the months go by and […]
Your mobile website is one of the most powerful tools at your disposal for reaching customers and maximizing your online conversion potential. We’ve talked about how important it is to have a mobile-friendly website that is lightning fast, but that’s just what gets users in the door. Ultimately, users are looking to do something once they arrive on your […]
For marketing professionals, January is always a crazy month full of phone calls from clients. With the holidays behind them and the new, clean slate that a new year brings, they need to implement new marketing initiatives to reach their growth goals — and they can’t do it without you! Their energy and excitement are […]
Social media has long kept people connected and entertained. But, from a marketing perspective, it’s capable of much more than that. Social media is a powerful marketing tool that businesses use to spread awareness about their brands, find new clientele, build their reputations, help their communities, and more. If your healthcare organization isn’t using social […]