Responding to Reviews

The Ultimate Guide to Responding to Reviews

When you think about your healthcare practice’s digital marketing efforts, social media, paid search/organic search, and blogging are probably top of mind. If it’s not already, review management should also be a top item on your digital marketing priorities list. This is because reviews are an integral part of your healthcare practice’s marketing efforts. The […]

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Brand-Awareness

The 3 Essential Building Blocks of Brand Awareness

Technology advances, new marketing platforms pop up and outdated platforms die out, internal and external strategies adapt and change, but the basic building blocks of brand awareness will always hold true. When it comes to creating powerful brand awareness, it’s all about your foundational communication strategy. So, how do you create brand awareness that really […]

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GDPR-Compliance-What-You-Need-to-Know

GDPR Compliance: What You Need to Know

HIPAA, OSHA, SOX, PCI – almost every industry has some form of data or physical protection policy. And, it’s for a good reason. These policies are in place to defend people and their rights to share — or not share — information. But, what about online? How is your data protected, and what are your […]

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Alt text for social media

Alt Text for Social Media

The World Wide Web has become a cooking pot of information. That’s why it’s important that users are able to find what they need easily. But, not every user digests information the same. Those who are visually impaired use voice readers to listen to the content on the page. This — among other reasons — […]

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what is google ppc

What is Google PPC? Do I Need it for My Business?

Did you know that every $1 spent in Google Adwords produces — on average — $2 in revenue? In some cases of PPC campaigns, we’ve seen proven gains of 200% to well over 1,000% return on clients’ investments. The only other marketing that comes close to the same return on investment is email campaigns. But, […]

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How to Focus Your Business on a Market Niche

How to Focus Your Business on a Market Niche

Editor’s Note: This post was originally published on Home Business Magazine, a leading publication featuring news, issues and best practices to help start-ups succeed in a home-based business. Follow the publication to stay in the know about the latest in industry news, opinion and analysis. There’s never been a better time to be an entrepreneur. There’s also never been a […]

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Why You Need a New Website

Why You Need a New Website

The internet is the first place people go when they are looking for services. Having a website that is optimized, signals to search engines, like Google, that you’re a business worth being found. It is your 24/7 salesperson and though it can be an investment, it’s definitely one of the most powerful marketing tools your […]

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The Importance of Customer Communications During a Crisis

The Importance of Customer Communications During a Crisis

“The secret of crisis management is not good vs. bad, it’s preventing the bad from getting worse.” – Andy Gilman Bad things happen. Sometimes you see them coming, sometimes you don’t. Sometimes, you cause them. Your business — and all the others — is susceptible to crises. And in times of extreme danger or difficulty, […]

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How to Capture Market Share and Keep Customers

How to Capture Market Share and Keep Customers

Did you know it costs five times as much to capture a new customer as it does to keep an existing one? That’s right, you heard me correctly. It’s stupid expensive to capture new customers so what do you do? Where do you invest your time and resources at a time when everyone is being […]

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How to Show Employee Appreciation While Working Remotely

Showing Employee Appreciation While Working Remotely

For many businesses and employees, the transition to working remotely has been both a blessing and a challenge. First, some gratitude: yay to being alive! Yay to still being employed! Yay to only having to dress from the waist up! Now that we’ve settled into our new norm in these extreme times, how do we […]

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