If communication was key before now, then communication is now mission critical for healthcare practices to instill patient and caregiver confidence in 2022. Having a clear and consistent internal and external communication strategy has always been vitally important for a growing practice wanting to scale. The pandemic has not only caused collective fear, but skepticism […]
If you’ve been following along, you know that the patient experience is what patients encounter throughout every aspect, touchpoint, and interaction of their healthcare journey. From the moment someone first hears about your brand — whether from your website, a paid ad, or an organic social post — their healthcare journey and experience begins. Yet, knowing […]
In today’s day and age, people are used to instant gratification. Packages are delivered overnight — or within a two-day timeframe at the most. Groceries can be delivered right to your doorstep. Need a date? Swipe right or left, depending on what you’re looking for in a potential match. And, when it comes to healthcare, […]
Healthcare workers are true heroes. They attend to injuries and treat diseases. They make life more comfortable and design viable treatment plans. They save lives. But despite all their training, specialized skills, and the ability to go long hours without sleep, they’re still human. And, during times of COVID, they’ve been working around the clock for practically […]
Throughout the past year, healthcare organizations across the world were required to pivot their practices to fit the new normal From creating new or improved digital processes, managing in-person appointments, changes to staff, and more, all of which ultimately affect the patient experience. We’ve previously covered what patient experience is and why it’s important. Now, […]
Think about the last time you enjoyed a great experience as a customer. Now think about a time you encountered a bad customer experience. How did both interactions make you feel? Given the choice, which of the two businesses would you support and return to and which would you avoid? Which would you recommend to […]
A recent Stax Inc. study commissioned by Healthgrades, found that about 80% of patients prefer a physician who offers online scheduling, across both primary care and specialist physicians. The patients who most prefer online scheduling book more appointments (for themselves and others) and tend to be younger, more affluent, and higher-educated. When given a choice between […]
The challenge of a global pandemic like Covid-19 has impacted most in-person businesses, but perhaps one of the most surprising impacts has been in the patient experience arena. People around the country have reported being fearful of visiting their local healthcare practice because of the perception of a higher risk of infection in a medical […]