If communication was key before 2020, then communication is now mission critical for healthcare practices to instill patient and caregiver confidence in 2021. Having a clear and consistent internal and external communication strategy has always been vitally important for a growing practice wanting to scale. The pandemic has not only caused collective fear, but skepticism […]
Once upon a time, people would go to work, perform their duties, clock out, and go home. It was a very clear-cut dynamic that lasted through the ages; an accepted fact of life. No one really ever stopped to question the way things were done, simply because that’s the way they’d always been done. But […]
Every exec at some point in their career has been sold to by both PR and marketing firms, but what’s the difference — and do they really have to be separated into different disciplines? Furthermore if they can be combined, does PR now have a permanent place at the marketing and communications table? Is PR […]