Using Evidence-Based Content to Create an Authentic Connection

Sonas Home Health Care needed a content strategy that could attract new patients as well as recruit more qualified nurses. We created content for each of these target audiences, resulting in:

Campaign Results

620,238 Unique Website Visitors
March 2018 — June 2020

48,382 Leads
March 2018 — June 2020

Our Role

SEO Research

Content Strategy

Video

Social Media Management

acquire

Goals

Generate maximum awareness for Sonas Home Health among our target audience
Position Sonas Home Health as a trustworthy online educational resource for healthcare content
Convert readers into new clients

Strategic Approach

For each of the two target groups, The Symphony Agency decided to create individual and unique content on a weekly basis for the new Sonas Home Health blog. For example and where possible, this would be supported by embedded and personalized video content, featuring footage from patients’ homes while caregivers worked.

Educational Content for Patients

For potential clients, content consisted of a robust library of educational blogs, which broke down complex conditions like Synesthesia and Tracheomalacia, and offered advice and support for families caring for loved ones in the home.

Building a Strong Culture for
Employees

For caregivers, we published first-person interviews with Sonas Home Health nurses, highlighting their day-to-day routines and the extraordinary bond enjoyed with patients. Resources like Caregiver Stress Management, meanwhile, helped to build a strong and open company culture, because it takes a village.

Results of This Strategy

By using an evidence-based content strategy, we were able to establish Sonas as an educational resource for patients
as well as a place caregivers love to work. As a result of the campaign, they also received more caregiver and patient
leads than in any previous period.