Modernizing Home Health Care with Digital Marketing
Sonas Home Health Care needed to unify their message strategy and develop a brand that patients and caregivers could trust. We developed and implemented a marketing plan that achieved their goals.
Developing a New Brand Identity
We developed a new brand identity that incorporated color elements paying homage to the four original brands. To build credibility through consistency, we created brand guidelines with detailed instructions as to how the brand was to be communicated across platforms. From outdoor signage and interior design to website and email communications, we integrated their new visual brand identity into every platform and touchpoint to support company wide adoption and new cultural initiatives.
Modernizing the Patient Experience
We evaluated their existing patient journey, including quantitative and qualitative data collected from Google’s suite of online tools and user experience surveys conducted online. We built and designed the Sonas website to attract the patients they wanted to reach — incorporating custom photography and videography throughout the site to better connect with potential patients. It was also critical that it loaded lighting fast and was easy for patients and caregivers to navigate.
Results of Digital Marketing Strategies
Through creating a unified message and branding strategy, we were able to improve the reputation of Sonas as a single organization. With four pillars holding up their foundation, they were able to leverage the entire Symphony process to generate an increase in website traffic and build patient and caregiver retention — resulting in more phone calls, better experiences, and improved revenue.
300% Growth in
50% Increase in
83% Growth in
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