Most trends come and go, but there are some trends that change the Internet forever. For instance, the introduction of front-facing cameras created the selfie, the harlem shake introduced the participation in Internet challenges, Netflix releasing the first season of House of Cards marked the beginning of binge-watching and the vine app led to the emergence of the influencer industry and short-clip videos — just to name a few. With everyone figuring out how they can start implementing video conferencing in their client experiences, it’s important to know how to do it effectively.
3 Rules of Etiquette for Professional Video Chats
Video chats are unique in that they can provide the convenience of a phone call and simulate the feeling of a face-to-face meeting. When video chat hasn’t been a normal way for you to do business, it’s important to know how to properly conduct these meetings.
1. Prepare Participants
It’s important that before you begin a video chat with a participant that they’re prepared for the call. If you’re enabling an instant video chat feature, put them at ease by explaining what they can expect during the call and who they will be talking to. And, you should always allow the option to schedule a video chat at their convenience.
2. Keep Privacy a Priority
Always use video chat in a private space to avoid interruptions and to eliminate the impression that someone else is watching. Also, if you’re recording the video the participant should always know that they are being recorded and potentially why. This transparency will put them more at ease and receptive to being recorded.
3. Pay Attention
Let your participants know they are being heard. Any slight appearance that you’re not paying attention can feel disrespectful. Eye contact is a big part of this so try to always look between your screen or the camera. If you have to look away to write down notes or read something off your wall, make sure that it’s clear to the participants what you are doing.
While those are the main do’s, you should also think about the don’ts. The etiquette of things not to do while video conferencing includes:
- Don’t eat food
- Don’t scroll through your phone
- Don’t video chat from your bed
- Don’t video chat without your webcam or microphone turned on
- Don’t make faces — remember you’re on camera
4 Ways to Improve the Quality of Your Video Conferencing
You want to look your best for your clients and patients, but before you give up on your device’s camera to invest in an expensive external webcam, there are a few ways you can enhance your video feed. While these tips speak to the quality of your video, none of them will fix your internet connectivity issues. So, if that’s been a problem for you, talk to your internet provider. To improve video quality, you should focus on:
If the sun is out, position yourself facing a window for good, natural light. If daylight isn’t available, use a lamp to brighten your face. If you’re well lit and the image still looks hazy, your camera lens might be dirty. Use a microfiber cloth to give it a good cleaning.
Use earphones or headphones that have a mic for the best quality sound. Turn yourself on mute whenever you’re not talking to avoid unintentional interruptions — such as the inevitable background noise of someone mowing their lawn or your own typing. If something seems to be wrong with your computer audio, most video services have a telephone option. Mute the computer, and dial the call-in number that the video platform has provided.
Frame yourself appropriately by positioning your eyes roughly a third from the top of the frame and if possible, position your camera at eye level. When using your laptop or desktop, make sure your screen is at eye level using a stand or books if necessary. When using a phone, holding it in your hand will lead to shaking. Instead use a tripod, or if you don’t have one, prop your phone on something stable. The best position for any web camera is above the screen you’re looking at for the call. If your camera is placed anywhere else, the viewer will feel like you’re not paying attention to them.
Be mindful of what’s in the camera’s field of view. Bright windows — especially directly behind you — might be affecting the quality of the video. Moving objects, animals, or people can cause distractions. The best background should look like you’re in your office because it implies to the viewer that you’re in a private space and you’re properly prepared for the call.
The Symphony Agency Can Help
From home office to storefront, our design and video production team are here to help you look professional and feel polished. We understand that your brand extends to the people representing it. That’s why we’ll help you identify common pitfalls when working from home and help you represent your business to the fullest. From providing tips for video conferencing to filming virtual patient success stories, let’s create a message that resonates with your patients.
For more information about videography and how it can help your business, contact us, or email your Client Success Manager.