Using Evidence-Based Content to Create an Authentic Connection
Sonas Home Health Care needed a content strategy that could attract new patients as well as recruit more qualified nurses. We created content for each of these target audiences
- Generate maximum awareness for Sonas Home Health among our target audience
- Position Sonas Home Health as a trustworthy online educational resource for healthcare content
- Convert readers into new clients
For each of the two target groups, The Symphony Agency decided to create individual and unique content on a weekly basis for the new Sonas Home Health blog. For example and where possible, this would be supported by embedded and personalized video content, featuring footage from patients’ homes while caregivers worked.
Educational Content for Patients
For potential clients, content consisted of a robust library of educational blogs, which broke down complex conditions like Synesthesia and Tracheomalacia, and offered advice and support for families caring for loved ones in the home.
Building a Strong Culture for
For caregivers, we published first-person interviews with Sonas Home Health nurses, highlighting their day-to-day routines and the extraordinary bond enjoyed with patients. Resources like Caregiver Stress Management, meanwhile, helped to build a strong and open company culture, because it takes a village.
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