Driving Campaign Leads to Record Growth
Winner of six President’s Awards from the Carrier Corporation, Sansone Air Conditioning is one of the oldest and most respected air conditioning companies in South Florida. We brought their brand back to life for their 40th anniversary celebration.
Modernizing a Trusted Brand
To modernize Sansone’s brand identity while maintaining its well-established look and feel, it was essential to develop and implement an integrated marketing strategy, utilizing traditional and digital mediums working seamlessly together. We developed and implemented brand standards across all marketing materials, including the design and development of a mobile-friendly website. With an integrated marketing strategy in place, the teams set to work on implementing new and innovative campaigns across multiple traditional and digital marketing and advertising platforms.
Developed for Mobile-First
We designed and built the new Sansone website from the ground up. Starting with analytical data from the previous website, the team designed user pathways that allowed end-users to easily and expediently find the content they were searching for. Once the copy and design for the site were created, they were approved immediately by the Sansone team. Finally, Symphony’s in-house development team went to work, building the site in WordPress and optimizing it for speed and search.
Ready to start an award-winning campaign?