Making Connections to Attract Partners
ASI is the leading provider of flood and home insurance in the Southeast United States, and as a subsidiary of Progressive Insurance, they are rapidly expanding to all 50 states. We built a brand that helped them attract new partners.
Attracting New Partners on Social Media
Starting with a market research project, Symphony collected the data to build brand standards and a social media strategy that would attract new agent partners. To gather this information, 50 top-performing partners were selected nationwide to take part in market research surveys and in-depth interviews. The goal was to learn about their demographics and content consumption patterns. Using this information, the team implemented a social media campaign providing educational content to ideal agent partners.
Building a Nationally-Recognized Brand
To increase brand awareness on a national scale, the Symphony team developed and implemented a content and social media marketing strategy targeting the ideal ASI® agent partner. We developed a content marketing platform to house our agent-centric articles and infographics. Utilizing the WordPress content management system, we designed and developed a custom, responsive blog at www.ASIAgentHub.com.
Ready to start an award-winning campaign?