Our Process
Our proprietary five-step Growth Accelerator Process gives you the communication, technology, and marketing strategies you need to scale your healthcare organization with minimal growing pains.
More than 75% of organizations fail to meet their scaling goals
But, why? Several factors contribute — including setting objectives that aren’t aligned with the company, failing to establish priorities, and not realizing how crucial it is to design a viable strategy with measurable data. We’ve seen it all. That’s why we developed our proprietary 5-step growth accelerator process. This process has radically changed practices all over the country — driving team engagement, increasing patient satisfaction and, ultimately, practice profitability.
Our Proprietary 5-Step Growth Accelerator Process
Step 1
Align Your Team
To achieve your organization’s goals, you need to have a tangible plan to get there — and know who will handle each component to reach each benchmark. This gives everyone a clear vision of what to do, a specific pathway to move forward, and allows everyone to be an integral part of the plan, improving buy-in and likelihood of success.
Step 2
Build a Brand People Trust
Building a recognizable brand and strong communication strategies builds trust with your team and patients. It can be one of your core competitive advantages when you’re compared to other healthcare providers. When you’re a solo practitioner you can get by without too much emphasis here, but when you’re ready to scale, it becomes a critical element to success.
Step 3
Modernize the Patient Experience
Your patients and your team’s expectations of what it means to interact with your practice are changing, and they’re changing fast. Gone are the days where they would tolerate outdated, inefficient practices that leave them feeling confused and frustrated. Utilizing technology to create simple solutions for scheduling, filling out forms, and viewing medical records is no longer a luxury — it’s a requirement.
Step 4
Attract More Patients
In order to attract more patients, you have to establish yourself as an authority within the healthcare industry. This requires clear messaging that establishes your area of expertise. You must provide regular online content, connect with your community, and embrace technology. All of these aspects are as important as the quality of the care your patients receive and will make them more likely to return.
Step 5
Measure Your Results
Goals are worthless without measurable results. As we collaboratively build your scaling strategy, we will also create a plan for how to track your progress. To make it easy for you to see in real-time, we develop a customized dashboard that aligns with the goals of your practice. We measure lead conversions, patient satisfaction, brand recognition, and more. All with the intention of determining how it impacts your bottom line.
I have had the privilege of working closely with the Symphony Agency from the beginning of my start at Sonas Home Health Care. The Symphony teams vision to understand our brand, goals and strategies enables us to work as a unified team. Symphony understands our business objectives which translates to creative ways to reach our potential clients and employees. Their communication is organized, timely and well thought out which allows for many multiple deadlines to be met. We look forward to continuing our relationship with Symphony as we grow our business.
Elaine Moscou,
Director of Marketing at Sonas Home Health Care
I’ve been trying to do this for years…