Build a Brand People Trust

Step 2

Build a Brand People Trust

When you’re a one-office practice, people know you by your providers. When you want to scale, this has to change. Your practice name and brand must begin to establish your credibility, but more often than not, little to no effort has been placed on this in the past. To achieve your goals, your brand must have consistent messaging, as well as a modern look and feel — as dated design sets the expectation for dated processes.

How do you build a brand people trust?

It’s a never-ending journey, but a strategic plan goes a long way in building a strong foundation to work from. Understanding how your active patients, staff, and partners currently view your brand is the best place to start. From there, we craft strategic communication strategies and align the look and feel of your brand to match how you want your practice to be perceived.

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Communications Consulting

From crafting your core value statement to building out comprehensive messaging strategies, one of the most valuable assets your brand has is clear communication skills. Our team of healthcare consultants collaborates with you to design these strategic communications in alignment with your goals.

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Visual Identity Development

As you scale, your visual brand identity, including your logo, key colors, fonts, etc. must evolve to align with the vision of what your practice will be five years from now. It needs to create an emotional connection with the people you want to attract, as well as follow the best design practices to present professionally.

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Collateral Design

Consistency in every aspect of your practice is key to scale successfully. One of the most tangible ways this applies is in your collateral design. From appointment cards to referring physicians booklets, professional and cohesive collateral signals that you care about the details in every aspect of your practice.

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Medical Office Design

One of the most common brand inconsistencies happens within your practice. You update your brand to match your scaling goals, but you don’t update the physical office. Integrating your visual identity into your office design can decrease patient complaints about wait times and increase employee engagement — all while subconsciously building brand credibility.

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Custom Photography

Custom photography improves your brand experience by making it more personal. It also gives prospective patients and staff a glimpse into what to expect — from the office surroundings to the faces of healthcare professionals — making them feel more comfortable from the moment they connect with your practice.

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Custom Videography

Sharing your message through high-quality video is an essential part of a strong brand message strategy. When you utilize video, you establish authority and can create a more personal feel to your message. It is an opportunity to tell your story in a way that emotionally connects with your staff, patients, and partners.

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Patient & Staff Surveys

Understanding how your patients and staff feel about your practice is critical to making smart and efficient changes to the patient experience. It also lets your patients know that their feedback is important — which provides the sense of being truly listened to. Done properly, this is a win-win situation — highlighting areas that can be improved and at the same time, building the reputation with your clients that you honestly care about their input.

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Public Relations

Your physicians and care teams are experts in their field, and that’s exactly what the media is looking for. From TV appearances to print publications, establishing your team as experts in the media helps to build your brand credibility fast and provides you with an undeniable competitive advantage.

Is your brand lacking a little trust?

Discover How to Build Your Credibility