Measure Your Results
When you first establish your company’s goals, it can look like a steep mountain to climb. However, breaking everything down into manageable tasks makes the process easier — and allows for each of your team members to do their own part. It also holds everyone accountable and measures the health of your business every step of the way.
24/7 Tracking Dashboards
24/7 dashboards provide around-the-clock real-time reporting of your website’s performance, including the returns of organic marketing campaigns and leads driven by paid advertising. They are also a platform for tracking all of your leads in one place and help prevent any from falling through the cracks — regardless of whether they are form fills, phone calls, or online chat boxes.
Call Tracking Software
While websites are an invaluable tool to bring in patients, inbound phone calls are still a primary source of high-quality leads. With call tracking software you can assign a phone number to each marketing campaign, to help determine what’s generating the highest number of calls, what you should do more of, what can be improved and what can be turned off. This software also plays an integral role in determining how many calls are from new patients, existing patients or are spam. It facilitates regular spot checks on call quality and can form an integral part of training, to improve how your team communicates. Beyond that, it can be configured to ensure that every missed call is returned and no lead is lost. It will also equip you with crucial insights, such as who called but didn’t ultimately make an appointment, and why.
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Do you have what it takes to reach your growth goals?