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White Papers From Our Experts

SEO Scams Whitepaper

How to Avoid SEO Scams

More than 70% of businesses are pitched Search Engine Optimization (SEO) services at least once per week. How can you tell which ones are legitimate?

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Self Healing Process White Paper

The Self-Healing Process

Find out how you can empower frontline process improvement in your organization.

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Insights for Your Business

Our team of consultants is dedicated to providing you with the most innovative marketing tools — and they love to share their insights on the Symphony blog. Browse our content catalog for strategies and advice on how to make your organization stronger.



Google Analytics 4

Google Analytics 4 (GA4): What You Need To Know

If you’re someone who understands the value of data-driven decision-making, then you’re already aware of the powerful insights Google Analytics holds. It has become an indispensable tool for tracking website performance, understanding customer behavior, and optimizing digital marketing campaigns. For years, Google Analytics has been the go-to tool for extracting valuable insights and making informed […]

Group of doctors with heart symbol

Healthcare Communications Strategy in 2022

If communication was key before now, then communication is now mission critical for healthcare practices to instill patient and caregiver confidence in 2022. Having a clear and consistent internal and external communication strategy has always been vitally important for a growing practice wanting to scale. The pandemic has not only caused collective fear, but skepticism […]


What Does a Marketing Manager Do?

Marketing is so much more than a means to getting consumers to buy your product or service. From branding to strategizing and everything in between, marketing plays a significant role in your business. That’s why having a marketing manager to assist or captain your marketing initiatives is integral. But, what does a marketing manager do? […]



The Healthcare CEO Podcast

The Healthcare CEO Podcast offers exclusive insights into the challenges, opportunities, and future of healthcare executive roles as the industry evolves. In each episode, Daniel Fernandez — healthcare leader and patient experience advocate — leads dynamic one-on-one discussions with healthcare executives, consultants, and other industry experts sharing actionable insights and unique perspectives into a day-in-the-life of a healthcare CEO.

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