Tampa Bay Rays: Disrupt or Die

Published by Jodi McLean in Marketing on July 26, 2019

I predict the death of live sporting events as we know them within ten years; all because of the sports industry’s failure to acknowledge changing fan expectations. Yes, I’m talking to you, Tampa Bay Rays. You are the current, blatant example of what’s playing out in the sports industry as a whole… akin to Darwinism and survival of the fittest.

As a lifetime sports fan, don’t offer me $2 tickets and a guilt trip. Instead, give me an experience that I don’t want to miss; and then ticket prices won’t matter. I’m not the sports fan that I was 20 years ago; I’m surprised you don’t see that. This is why people aren’t attending your games. (Read More …)

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