Marketing is so much more than a means to getting consumers to buy your product or service. From branding to strategizing and everything in between, marketing plays a significant role in your business. That’s why having a marketing manager to assist or captain your marketing initiatives is integral. But, what does a marketing manager do? And, how can they impact the success of your business?
What is a marketing manager?
Think about your business as it is today. You’ve hired people that are responsible for managing the products and services you offer. You may even have a sales team that is responsible for generating revenue for your products and services, but do you have someone whose primary role is to come up with the best ways to get your product and service in front of your target market? Do you even know who your target market is? If you have a product or service to sell, then you’ll need a marketing manager to do it. That’s because a marketing manager plans and executes marketing strategies — with the goal of increasing your revenue.
What are their responsibilities?
A marketing manager looks slightly different for every company. That’s because their role is dependent on your needs. If you’re a new company, then your marketing manager may be creating new strategies that put your name out in front of your target audience and build your brand from the ground up. But, if you’re an established company, then your marketing manager may not focus on your brand as much as they focus on identifying new opportunities and increasing your ROI. A marketing manager is responsible for a vast collection of diverse activities, including:
- Brand positioning and awareness
- Identifying opportunities to better serve your customers
- Identifying KPIs and adjusting them as goals change
- Enhancing ROI
- Website management
- Social media management
- Copywriting and content management
- Data analytics
- PR and corporate communications
- And more
How Marketing Managers Drive Success
Marketing managers are needed in every type of organization, across every industry — from startups to big corporations. Their primary goal is to ensure your company is reaching its marketing goals. Whether you’re looking to sell more products, reduce no-shows, or improve your reputation, marketing managers identify the problems in your current processes and create a strategy that helps you achieve success. Not only that, but they help define what success looks like based on your needs.
Marketing Manager Alternatives
While marketing managers are needed in every business, they may not always be a single person, and you may not directly employ them. The right marketing manager for your company may be a team of professionals working for an outside agency. Having an outsourced team ensures that your marketing manager will never be too overworked or stretched thin to recognize the little details — something that can make all the difference in the success of your business. Instead of one person trying to manage your social accounts, identify KPIs, update your website, and create new ads, you’ll have several people committed to each task. Outsourcing your marketing management also eliminates the need to hire full-time employees and all the associated costs that come with the hiring process. Instead, you can solely pay for the services you need while achieving your growth goals.
Contact the Symphony Agency for Help With Your Marketing Needs
It can be difficult to create and navigate an annual marketing plan, but you don’t have to do it alone. Our team works with you to identify your business needs and priorities, and provides guidance in executing the plan for maximum ROI.
Contact us for more information about our digital marketing services.