When you think about your digital marketing efforts, search and social media are probably among the first tools that come to mind. While the importance of these tools is undeniable, there’s another tool that offers immense value to your digital marketing strategy: email marketing.
What is Email Marketing?
Email marketing is so much more than just getting your messages into inboxes — it is the use of email to promote products and services. But, it’s definitely not limited to just that. Email marketing also provides opportunities to develop customer relationships, drive traffic to your website, increase conversion rates, and more.
6 Reasons Why Email Marketing Should Be Part of Your 2020 Digital Marketing Plan
1. Worldwide Usage
Right now, there are more than 3.9 billion email users around the globe — that’s almost half of the world’s population! If you’re doing business, your customers are using email. In fact, 99 percent of consumers are checking their email every day. Make sure you’re regularly reaching their inboxes with quality content and communications.
2. Business Growth
Did you know that 80% of professionals say email marketing drives customer acquisition and retention? Email marketing is also reported to be the most trusted form of communication, with 77 percent of consumers choosing email over other online channels.
Let’s put this into perspective: While your website may receive hundreds of visitors a day, you might be having a difficult time converting them into actual, paying customers. This is where email marketing can help.
Make sure you have a sign-up form on your website to collect email addresses from your visitors. This will help you build your email list and grow it over time. Then, by continually communicating the value of your business through your email campaigns, you’re able to stay top-of-mind for when consumers are ready to make a purchase.
3. Incredible ROI
While it may not appear like it on the surface, email marketing is a major moneymaker. Email has a whopping ROI of $38 for each $1 spent! The incredible return on investment is enough incentive in itself to take on email marketing.
4. Perfect Method to Reach a Mobile Audience
Did you know that 88% of smartphone users actively check email on their phones? This makes reaching out to your customers via email marketing the perfect opportunity. In fact, some customers prefer that you email them. For example, 73% of Millenials prefer communications from businesses to come via email.
5. Highly Targeted and Measurable
One of the great things about email is that it allows you to deliver highly targeted messages based on the behavior of your subscribers. In addition to delivering the right message to the right person, email also allows you to gauge the effectiveness of your messaging with metrics. These qualities make email a proactive and insightful tool for your business’s digital marketing strategy.
6. Increase Conversion Rates
Conversion rates are a big deal. Fortunately, email marketing can contribute to increasing conversion rates. While search and social media are major players to increase conversion rates, email has higher conversion rates than both of these combined.